Tuesday, October 12, 2010
Does This Sort of Campaign Ad Work?
I’m no expert on political advertising. I can only assume that the DNC wouldn’t be making ads like this one without having polling data indicating that it will mobilize the Democratic base. But won’t the ad also energize rank-and-file Republicans by insinuating that they're a bunch of stooges, unknowingly responding to stimuli clandestinely transmitted by Karl Rove and sinister foreigners? I wonder how that nets out.
And what about persuadable independents? Is the DNC really doing itself any good with them by inviting charges (like these from Rich Lowry over at National Review)of McCarthyism? Could you blame independent voters for coming away with the idea that the people who made this ad think they're stooges too?