Tuesday, October 12, 2010

Does This Sort of Campaign Ad Work?



I’m no expert on political advertising. I can only assume that the DNC wouldn’t be making ads like this one without having polling data indicating that it will mobilize the Democratic base. But won’t the ad also energize rank-and-file Republicans by insinuating that they're a bunch of stooges, unknowingly responding to stimuli clandestinely transmitted by Karl Rove and sinister foreigners? I wonder how that nets out.

And what about persuadable independents? Is the DNC really doing itself any good with them by inviting charges (like these from Rich Lowry over at National Review)of McCarthyism? Could you blame independent voters for coming away with the idea that the people who made this ad think they're stooges too?

3 comments:

Dave said...

Perhaps the goal of the ad is to make independent voters so disgusted with politics that they stay at home on November 2.

Anonymous said...

I can see how "stop stealing our democracy" could be an effective campaign trope, but the DNC has simply not laid the groundwork to have the ad make any sense, except as a generic "negative" ad.

I see an emerging case developing here, and elsewhere, that the Democrats purely tactical emphasis has pretty much destroyed the Democratic "brand." A political ideology is pretty much worthless unless it's tied to a world view and an ethical perspective.

What are the foundational principles of American liberals? That Republicans are bad? That's really not enough...

Anonymous said...

I agree with both commenters. "Stealing our democracy" and electing Republicans to do the "bidding" of Karl Rove and Ed Gillespie!!! This is supposed to drum up support to vote for Democrats? I think this ad is going to backfire. It pisses me off that the DNC thinks I'm a stooge.